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SUITABLE DISPUTE In a letter received the other morning by AAU executive director Ollan Cassell, lawyers for Asdic-Arena Co., U.S. distributor of Arena swimwear, accused the sports body of sanctioning the "violation of antitrust principles." No manufacturer had the right to "attempt to force its product onto the amateur," the letter asserted, adding that amateur athletes should enjoy "freedom to select the equipment with which they compete." What was upsetting Arena was the AAU's selection of rival Speedo—in return for $5,000 a year—to continue providing the official swimsuit for U.S. teams. Australia-based Speedo has long been the No. 1 outfitter in big-time swimming, the latest evidence coming at this year's NCAA championships, where 70 of the 74 finalists wore the suits. Largely responsible for these numbers is Bill Lee, Speedo's resourceful general manager for North America, who tirelessly woos swim coaches, 34 of whom serve on the company's advisory board, and passes out free swimwear to the sport's top performers. Despite Lee's efforts, Arena has recently been giving Speedo a run for it. The Adidas subsidiary has signed Mark Spitz and Shane Gould for endorsements and has been making a mighty splash in Europe. It paid the organizers for permission to put the world championship symbol on its suits next month at Cali, Colombia, and it bought the right to outfit the U.S. divers and the water polo and synchronized swimming teams. The fact that some U.S. competitors at Cali will be clad in Speedo and others in Arena is just one of many anomalies. Another is that many of the coaches on Speedo's advisory board (plus a few signed up by Arena) sit on the very AAU committees that select U.S. team uniforms. But Asdic-Arena's claim that somebody is forcing swimwear on U.S. athletes is not quite right. The AAU naturally wants its teams dressed in a uniform that is uniform, but Aquatics Administrator Lynn Jamison says, "If a swimmer insists on wearing another suit, there's nothing to stop him." Indeed, at the 1974 U.S.- East Germany meet, Shirley Babashoff competed in a Ribbolastic suit while the rest of the team wore official red, white and blue Speedos. But then, the Arena folks probably knew that all along. WIN, PLACE AND WHOA THE FAN DANCER ARNIE'S BLIGHTY ARMY THEY CALL HIM MR. 400
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