The idea may spread like long-distance calling, and then again it may not. As Jim Mitchell, ad manager for Indiana Bell in Indianapolis, says, "The cost—$54.95—is a pretty good-size chunk of change for a memento of this kind. It's not like a T shirt or a pennant. We haven't set the world on fire with it, but it could work into something. I hear Cincinnati Bell is considering doing a Big Red Machine type of thing."
ANOTHER PART OF THE CAMPUS
Indiana basketball is one thing, Indiana football another. Last fall the Hoosiers played Nebraska in Lincoln, Ohio State in Columbus and Michigan in Ann Arbor before crowds of 76,022, 87,835 and 93,857. Next fall Nebraska, Ohio State and Michigan are scheduled to play Indiana at its stadium in Bloomington. But the Hoosiers have had three straight poor seasons (2-9, 1-10, 2-8-1) and last season drew an average of only 35,331 for five home games. Because of this, says Indiana Athletic Director Paul Dietzel, Nebraska, Ohio State and Michigan have asked Indiana to switch the 1976 games to Lincoln, Columbus and Ann Arbor. Dietzel gave their reasons:
"1. They are very good and draw extremely well at home.
"2. Their fans will support their teams much better [than Indiana fans support theirs].
"3. Their fans have always been loyal, even in lean years.
"4. Our fans will not support the team in Bloomington.
"5. We will not give them a big check.
"6. There is very little doubt that both schools can make lots more money [if the games are switched]."
After stating flatly that the games would not be moved from Bloomington, Dietzel exhorted Indiana fans to "prove to our own team and these three schools that we will support the Hoosiers." Although his words were essentially a sales pitch, they conveyed a warning that has significance for all of college football. If Indiana and other teams at its level cannot draw well at home, they inevitably will have no choice but to go off and play in the big, packed stadiums of the Nebraskas, the Ohio States, the Michigans. And the monolithic situation that already exists at the uppermost level of college football will thus be strengthened and perpetuated.