Like Nelson, Musburger used to talk back to TV: "I thought it was bad. The announcers would babble and let their faces hang out. They wouldn't attend events or talk to people. More than anyone else who walked off the street into this business, Howard Cosell is a journalist. He knows people and gets on the phone to find out things. I try to do that all the time. I don't believe just because you have a network affiliation that you can just show up at an event and get the story."
As long as Musburger retains that attitude and is able to avoid the old broadcaster's problem of overexposure, he will be an asset at CBS. Certainly on NFL Today, he has proved that he knows what the score is.