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SCORECARD
Edited by Douglas S. Looney
February 06, 1978
SKI AT YOUR OWN RISK
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February 06, 1978

Scorecard

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SKI AT YOUR OWN RISK

Ski-area operators traditionally have sold their product with the message that skiing was fun and glamorous. The possibility that someone might actually get hurt on the slopes was an unmentionable. Bad for business, it was thought.

Well, it still may be bad for business, but things are changing. At least one generous court settlement for skiing injuries has snapped ski-area owners into an entirely different posture (SCORECARD, Sept. 26, 1977). Joe Kohler, president of Bristol Mountain, N.Y. and president of Ski Areas of New York, says, "To protect everyone, we have to change our approach to the whole sport. It's a little like the message on cigarette packages."

Thus, a campaign is under way to place warning signs on ski slopes that will say, in effect: SKIING CAN BE DANGEROUS UNLESS YOU EXERCISE GOOD JUDGMENT. Whether or not this offers a defense against lawsuits, it is at least a recognition of the facts of the sport. As Kohler says, "We have always known there is a real risk in skiing. But now, who knows? The idea of danger might attract more people than it scares away."

A BELL RINGER

It starts off with Muhammad Ali and Superman having this fight to save the world from being blown up by green, weird-looking aliens. Then things really go crazy.

This wonderful sports action involving our two favorite unreal characters takes place in a LIFE-size comic book, Superman Vs. Muhammad Ali (DC Comics, $2.50).

It's a magnificent example of comic-book art, a massive, detailed production that has an initial press run of 650,000. Boxing Promoter Don King was closely involved with the project, and DC publisher Jenette Kahn says, "Don was charming but alarming. He hustled, we haggled. He was outrageous, we were courageous. When he demanded 700%, we held firm and walked out. More phone calls." All Herbert Muhammad, Ali's manager, wanted was for the champ's calves to be drawn fatter.

But will it sell? Says Kahn, "Interest in the comic has reached a pitch of childishness only adults can generate."

GREED ISN'T PRETTY

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