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Juli Ogilvy's cellphone was bombarded with congratulatory calls and text messages minutes after her husband, Geoff, had dusted Davis Love III 3 and 2 in the final of the Accenture Match Play Championship. One call was special-it was from Judy Ogilvy, Geoff's mother, back home in Melbourne, Australia. "She could hardly speak, she was crying so much," Juli said. � Funny, that's how tournament officials and ABC executives sounded after Tiger Woods, Vijay Singh, Phil Mickelson and defending champion David Toms were all bounced in the third round, leaving the event with the glamour of a zoning commission meeting. Yet the Freaky Friday upsets are part of what makes the Match Play so watchable for golf fans. � This year's tournament was no different from the seven previous editions. As usual the Match Play was emotional. (See normally stoic Tom Lehman, your Ryder Cup captain, pound the crud out of his bag on national television upon finding his ball in a bad lie during Sunday's consolation match, won 1 up by Zach Johnson.) The Match Play was dramatic. (See Ogilvy, ranked 53rd in the world going in, win his first four matches in extra holes, birdieing 18 in all of them to force overtime.) The Match Play was heroic. (See Love eliminate pesky Padraig Harrington in the quarterfinals by holing a 111-yard wedge shot on the final hole, or Ben Crane ace the 16th in the second round to give Retief Goosen a scare before falling 2 and 1.) Most of all, the Match Play was instructive. So let's review what we learned last week at La Costa Spa and Resort during a matchless Match Play. � ?The definition of lucky is living in Lincoln, Neb., and kicking in a few bucks with your buds for the winning Powerball ticket. The definition of unlucky is getting into the Match Play field at the last minute as the 64th seed, as Stephen Ames did when Thomas Bjorn withdrew. Ames's opening-round opponent was No. 1 Tiger Woods, who birdied the first six holes and seven of the first nine. Not surprisingly, Ames was nine down at the turn. The two holes Tiger parred? Ames bogeyed 'em, and Woods won by a tournament-record score of 9 and 8. "Call it 56-0 in football or 98-32 in basketball-something so absurdly lopsided that you can't even begin to count it," said Lehman.
?Do not rile Woods (see above). Before their match Ames predicted that "anything can happen," a suitable clich�. However, Ames finished the sentence by adding "especially the way he's been driving it." Woods confirmed that he had heard the comments. After the match Woods was asked for a response. "Nine and eight," was all he'd say.
? Woods is mortal. (No, we don't have absolute proof, but many experts are pretty confident about this one.) Two days after demolishing Ames, Woods fell to unassuming Bob Hope Classic champion Chad Campbell, 1 down. Score bonus points if you can name the other players who have taken out Tiger, who is 23-5 at the Match Play, which he has won twice. ( Jeff Maggert, 1999; Darren Clarke, 2000; Peter O'Malley, 2002; and Nick O'Hern, 2005.) Campbell had a terrific ball striking round, as usual, and shook in five birdie putts. His other secret tactic? He and wife Amy watched Cinderella Man in their hotel room the night before the match. " Chad fell asleep toward the end, though," Amy said. "I gave him the gist of it in the morning during my little pep talk. The movie had such a huge message-a lot of success is talent, but the rest comes from the heart, and that's what Chad [showed] out there." It also helped that Woods made only one birdie and an eagle.
? Singh will not miss La Costa when the Match Play moves to Tucson next year. The No. 2-ranked player in the world had been 0-5 in second-round matches at La Costa. This year he made it all the way to the third round, where he lost to Harrington in 19 holes.
?Love is really good at coming close. He now has 29 runner-up finishes on Tour to go with his 18 victories, the most seconds of any active player. (For the record, Sam Snead leads the league in the category with 60.) Little things cost Love against Ogilvy. He lipped out a four-footer for par that would've put him 2 up at the 14th hole. That became a pivotal mistake when he double-bogeyed the 15th and Ogilvy birdied the par-3 16th to move to 1 up. Ogilvy went 3 up with a pair of early birdies in the afternoon 18, and although Love clawed back to 1 down with eight holes to play, he could get no closer. Ogilvy hit his best shot of the tournament on the 29th hole (the par-5 11th), a 227-yard four-iron to within six feet (Big Play, G28). The eagle putt was conceded after Love made a mess of things around the green. Ogilvy quickly put Love on the ropes by birdieing the next hole to regain his 3-up lead with only six holes to play.
?Ogilvy, Ogilvie ... it's getting (somewhat) easier to tell them apart. Joe Ogilvie, 31, is a Duke alum from Austin, who sits on the Tour's policy board and loves dabbling in the stock market. In seven years on Tour, he has yet to win. Geoff Ogilvy, who grew up in Adelaide before moving to Melbourne, is 28 and lives in Scottsdale, Ariz., with Juli. Ogilvy won for the first time a year ago in Tucson, but he is routinely mistaken for the guy with the soundalike name. Just last week The San Diego Union-Tribune ran a story about Ogilvy's march through his bracket, with a mug shot of Ogilvie. Last year, when Ogilvie made his first appearance in the Masters, Ogilvy's picture appeared in the official players' guide above Ogilvie's bio. This year it will be Ogilvy making his first start at Augusta. "It would be justice if I got Joe's photo this year," Ogilvy says. "Nothing surprises either of us anymore."
There's no mistake about Ogilvy's being a star in the making. Some insiders think that although he's a late bloomer, he has more talent than countryman Adam Scott (Pit Stop, G12). "Geoff drives it a mile, he has great hands, and he's a good putter," says Love. "I can't figure out why he hasn't won more. He's probably saying the same thing about me."
Ogilvy's short game was superb all week, particularly when it came to that Aussie trademark-superior bunker play. He got up and down out of the sand 12 times in 16 tries. "Growing up in Melbourne, you don't survive if you're not a good bunker player," Ogilvy says.
Gary Player, the captain of last year's International team at the Presidents Cup, passed over Ogilvy when the time came to make his wild-card picks. Says Ogilvy, "He left a message on my phone the Monday after the PGA, saying, 'Geoff, I haven't picked you,'" Ogilvy said. "It was nice of him to call." Despite ties for fifth at the British Open and sixth at the PGA, Ogilvy didn't think he'd even be considered.
Here's another thing we learned at the Match Play: Ogilvy will be on the 2007 team.