HOW MANY times have you finished a workout, swigged a
sports drink and thought, I wish this were brinier? O.K., never, but you're
probably not an NFL player. On a brutally hot Texas afternoon in 2000, the
Cowboys and the Eagles stayed hydrated, and followed an NFL custom, by downing
pickle juice, which--besides tasting awful--is high in the electrolytes people
lose when they sweat. Brandon Brooks, a Dallas grocery store assistant manager,
was watching, and an idea was born. With the help of the Golden Pickle Company,
which has been preserving things since 1923, Brooks invented Pickle Juice
Sport, a noncarbonated drink that tastes heavily of salt, vinegar and dill.
Sound disgusting? Tell that to Cowboys tight end Jason Witten (left), who is
the official spokesman for the product. What, they couldn't get Heinz Ward?
(Available at www.goldenpicklejuice.com)