SO WHO's the big winner in the NBA versus NHL
postseason ratings war? Um, that'd be major league baseball. While national
ratings for the hoops and hockey playoffs are down compared to last year's,
baseball's ratings are through the roof. Fox's Saturday game of the week is up
17% over last year's average, and the sport is doing even better on cable.
Ratings on regional sports networks are up 20%, with Detroit—coming off its
pennant-winning season in '06—showing a 68% bump. And the notion that no one
west of the Hudson cares about the Yankees and the Red Sox? ESPN's April 22
game between Boston and New York, with Daisuke Matsuzaka pitching for the Sox,
was the highest-rated regular-season game since Mark McGwire hit his 61st homer
nine years ago.