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Funk Brothers
JOHN HELYAR
November 08, 2004
What up, Dog? The ratings of Atlanta's 790 the Zone, that's what, after the station unleashed Ryan and Doug Stewart in the previously lily-white arena of sports-talk radio
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November 08, 2004

Funk Brothers

What up, Dog? The ratings of Atlanta's 790 the Zone, that's what, after the station unleashed Ryan and Doug Stewart in the previously lily-white arena of sports-talk radio

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The Stews' ambition is national syndication, but for now they're delighted with their doghouse at 790, where it's worked out just the way they pitched it. They've drawn a whole new demographic to 790 and broadened the station's audience. The voices of African-Americans are now heard far more often on 790's other shows. The Stews have also accomplished what sport, at its best, does. They created a community in which dogs hang together, bark together, even have their own Yahoo chat room. At a gala third-anniversary party in October, as Doug and Ryan shouted to their dogs over the thudding bass beat of the music, BMOC reflected on the Stews' ascent. "This has gone from a following to a fan base to a movement to a community," the Double Platinum said. "We're all part of the show."

2 Live Stews

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