Since starting Arnold Palmer Enterprises with late IMG founder Mark McCormack
in 1960, Palmer's name has been attached to, among other things, batteries,
cigarettes, insurance, home furnishings, a lemonade-iced-tea drink, office
supplies, rental cars, tires and watches. He has a thriving golf course design
business and a car dealership in his hometown, Latrobe, Pa. Endorsements
include Rolex, Pennzoil and Callaway Golf.
Great White Shark Enterprises, Norman's multinational corporation, dabbles in
everything from fine wine to turfgrass, raking in some $300 million annually.
The Shark, who is also involved in course design, real estate, apparel, beef
production, event management and sports marketing, is said to be worth about
$200 million. Less than 7% of that is what he earned on the PGA Tour.
With more than 290 golf courses in 28 countries, and another 52 under way, he's
the world's top course designer. Last year Nicklaus Investments and Nicklaus
Design partnered with an investment firm to begin building golf course
communities. His PGA Tour event (the Memorial) and endorsement deals (Royal
Bank of Scotland, Rolex) keep him visible, helping his apparel and golf club
The Gary Player Golf and Safari Experience is just one of the Black Knight's
vast array of businesses. On the eight-day trip in South Africa, guests can
photograph exotic animals, ride horseback at Player's stud farm in Colesberg,
taste wines that he helped to produce and golf on two of his signature courses.
His foundation operates a primary school for nearly 500 underprivileged
children on his estate near Johannesburg.
Peter Jacobsen Productions is a one-stop shop for managing golf tournaments,
handling marketing, finance, sales and operations. The company has produced
more than 250 events, including the Jeld-Wen Tradition in Oregon for the
Champions tour and the CVS/pharmacy Charity Classic in Rhode Island. Jacobsen
also has a course design business with his swing coach, Jim Hardy.
includes estimates of money earned from endorsements, appearances and all
businesses that capitalize on a golfer's name but not investment income.