You need only pass
through the Gates of Time to get a chilling sense of Oklahoma City's current
identity. Etched in stone above the East Gate of the Oklahoma City Memorial is
9:01, the minute before the bomb detonated in front of the Alfred P. Murrah
Federal Building on April 19, 1995. Inscribed on the West Gate, some 30 yards
away, past the grassy knoll and the 168 permanently empty chairs resting on
bases of albescent glass (one for each life lost that morning), is 9:03, to
mark the minute after the explosion. "We are a city," says Oklahoma
City mayor Mick Cornett, "that has been branded by its tragedies."�
Ironic, then, that yet another tragedy recently spurred a considerable measure
of civic pride. The arrival last fall of the NBA's New Orleans Hornets, who
were forced to relocate in the wake of Hurricane Katrina, was the realization
of a decadelong dream to bring professional sports to Oklahoma City. Rejected
in its 1997 bid for an NHL team (in favor of bigger markets Nashville and
Columbus) and told, according to Cornett, by NBA commissioner David Stern only
a few months before Katrina "that there wasn't any foreseeable way for the
NBA to come here," this erstwhile oil center has emerged as one of the
NBA's most-uplifting success stories in recent years. At the same time, the
league is faced with a dilemma: Return the franchise to a city where it ranked
last in attendance in 2004--05 or abandon that hurricane-ravaged city to make a
buck?
Hornets owner
George Shinn didn't anticipate such a complicated decision last fall. Not long
after Katrina left its trail of destruction, Stern called Shinn to discuss the
relocation of the franchise for the 2005--06 season. "He said, 'What would
you think about playing in Oklahoma City?'" says Shinn. "And my first
reaction was, ' Oklahoma where?'" Shinn had, in fact, considered Oklahoma
City as a potential relocation site when the Hornets were in Charlotte in 2001.
Those talks, coincidentally, were derailed by another tragedy. Former Hornets
co-owner Ray Wooldridge had scheduled a meeting with Oklahoma City officials
for Sept. 13, or two days after 9/11. "After that," says Shinn, "I
didn't hear about Oklahoma City again."
Shinn, however, was
intrigued by the commissioner's offer. A day after their phone conversation,
Shinn--who did not travel to Oklahoma because Stern didn't want pictures in the
papers of an owner scouting new locations so soon after a cataclysmic natural
disaster--dispatched members of his staff to create a video snapshot of the
area, from the 19,599-seat Ford Center to the downtown taverns. "Suffice it
to say," says Shinn, "I liked what I saw."
Despite its small
media market (43rd largest in the U.S.), there was reason for Shinn to be
hopeful about the Hornets' prospects in Oklahoma City. Single-team cities have
typically enjoyed success in the NBA, as evidenced by such thriving markets as
Sacramento, Salt Lake City, San Antonio and, once upon a time, Portland.
Oklahoma City had 18 sellouts and an unprecedented five seven-figure presenting
sponsors. From opening night the city embraced the Hornets as its own, with
crowds at the Ford Center bearing a close resemblance to the crowds at a
University of Oklahoma football game. The crowd is on its feet from the opening
tip, sitting down only at halftime. Season-ticket sales are at 12,000 (up from
11,500 last year), and there are only scattered tickets left for the 35
remaining games at the Ford Center. " Oklahoma City has a higher rate of
interest in basketball than other [ NBA] cities," says Stern. "These
fans feel an obligation to support the local team."
Consider the
support they have shown the Oklahoma City Blazers, the city's minor league
hockey team, which has led the Central Hockey League in attendance for 14
straight seasons. The backing by the business community has been strong too.
"Seven-figure [presenting] sponsorships are rare in the NBA," says
Hornets director of corporate communications Michael Thompson. "To land
five in one year in a market the size of Oklahoma City is remarkable."
("That's amazing," says a front office employee of a big market team.
"If we get one, it's an accomplishment." The Boston Celtics, New York
Knicks and Los Angeles Lakers, for example, do not have any.)
While staying in
Oklahoma makes financial sense--the Hornets improved to 11th in the NBA's
attendance rankings last season--Shinn has made it clear that if the Big Easy
can support the Hornets, well, that's where they will play. "I'm not driven
by money," says Shinn. "And I want to do the right thing, which is
bringing this team back to New Orleans.
"But I don't
feel I owe them the franchise."
Even if the Hornets
were to return to New Orleans permanently, there is still hope for Oklahomans.
That is where Clay Bennett enters the picture. From his drawl to his luxury box
on the 50-yard line at Memorial Stadium, home of the Sooners, Bennett is as
Oklahoma as a cherry limeade. An NBA enthusiast dating to the mid-'90s, when as
a minority owner of the San Antonio Spurs, he represented the franchise on the
NBA's Board of Governors, Bennett is one of the primary reasons Oklahoma City
has an NBA franchise. The investment-firm executive put together a group that
pledged one third of the $10 million that the city would've been obligated to
pay Shinn if the Hornets had not increased their revenue by 5% from 2004--05.
(The Hornets' revenue easily exceeded that threshold, and they paid the city
back the $2.6 million relocation fee and split another $1.2 million in
profits.)
Bennett is also the
new controlling owner of the Seattle SuperSonics, the other franchise in this
three-city game of musical chairs. In a $350 million deal completed last week,
he and a group of seven other investors bought the team from Starbucks magnate
Howard Schultz, who had been in a prolonged battle with the city over financing
for a new arena. The SuperSonics play in Key Arena, an outdated 17,072-seat
facility with roughly half the square footage of most NBA buildings. Then there
is the matter of the team's lease, which Stern calls "the worst in the
league." Bennett, who has retained a real estate company to assess the
deficiencies of Key Arena, has made his position clear: Commit to building a
new arena in the greater Seattle area within 12 months, or he will consider
taking his new team back home. "This is not a sham," says Bennett, who
is one of two NBA owners not to live in his team's market. (The Trail Blazers'
Paul Allen, who lives in Seattle, is the other.) "We are going to make a
good-faith, aboveboard effort to get this done in Seattle. If we can't, then we
will evaluate our options."
But going back home
won't be that easy. Leases are an issue, as the SuperSonics are locked into
their agreement through 2010 and the Hornets are bound to New Orleans through
2012. And the league, which will not consider expansion, is also reluctant to
permanently relocate any franchise, meaning that the only things Oklahomans can
look forward to in the Ford Center beyond this season might be the occasional
Blazers hockey game or Carrie Underwood concert. "The plan for this time
next year is to have the Sonics playing in Seattle and the Hornets in New
Orleans," says Stern. "We are deeply indebted to Oklahoma City. They've
demonstrated they are a major league market."