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Tim Layden
April 30, 2007
Imagine the sales pitch that might have been delivered in the long hallways of a Ministry of U.S. Sports Culture not very long ago: O.K., how about this for a television event. The commissioner of the NFL stands at a podium in the middle of a stage. Every few minutes he reads out, in a businesslike monotone, the name of a collegian who has been selected to play for an NFL team. "With the first pick ..." and so forth. No music, no special effects. Just the commissioner and the microphone. Trust me. It'll kill.
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April 30, 2007

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"Reggie Nelson, Florida!"

"Lorenzo Booker, Florida State!"

The four laugh and chide each other as the energy builds. The joy is in the guessing and in the waiting. Noon on draft day is like an opening kickoff. "What a great moment," says Mike Tedino. "The commissioner walks up there and stands still ... 'With the first pick of the 2007 National Football League draft, the Oakland Raiders select....'"

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