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Selling the NBA
October 23, 2006
Riding the shirttails of the world's tallest pitchmen, a once staid league became a marketing force and grew the pro game worldwide
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October 23, 2006

Selling The Nba

Riding the shirttails of the world's tallest pitchmen, a once staid league became a marketing force and grew the pro game worldwide

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1950

A brewery signs up the league's first star, George Mikan.

1953

In the NBA's national TV debut on Dec. 12, the Celtics beat the Baltimore Bullets 106--75. Twelve more games air this season.

1960

The game's dominant force, Wilt Chamberlain, pitches his own line of Spalding basketballs.

1976

The Indiana Pacemates, who got their start in 1967 as the Marathon Scoreboard Girls, in the ABA, make history as the NBA's first cheerleaders.

1978

The extraordinary Dr. J takes dunking to another level (but it wasn't the shoes).

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