After an avalanche of negative publicity, Major League Baseball abandoned its plan to put Spider-Man 2 ads on its bases in June. But MLB has since ignored the wisdom of Spider-Man's Uncle Ben, who said, "With great power comes great responsibility."
And so, right after the Boston Red Sox won their first World Series in 86 years, Jimmy Fallon and Drew Barrymore could be seen making out in the middle of the Sox' on-field celebration. They were shooting a new ending to their forthcoming movie, Fever Pitch. Previously, an animated graphic advertising Tom Hanks's new movie, The Polar Express, had choo-chooed across the screen. We were watching the Bank of America Postgame Show.
In that moment a Sox pitcher shouted, "We're going to Disney World!" He was simply doing what his surname--and all of society--suggested: Shilling.
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