SI Vault
 
Stinging Endorsements
Edited by Mark Bechtel
November 14, 2005
Daly and Trimspa? Sherman and phones? A brief history of product misplacement
Decrease font Decrease font
Enlarge font Enlarge font
November 14, 2005

Stinging Endorsements

Daly and Trimspa? Sherman and phones? A brief history of product misplacement

View CoverRead All Articles

PACKERS COACH Mike Sherman has made it clear to players that bringing cellphones to team meetings is, in the words of long snapper Rob Davis, a "big-time no-no." And when a media member's phone started ringing at a Green Bay press conference last week, Sherman blew up and stormed out. You might think Sherman hates cellphones. But not so fast: He is a spokesman for Cellcom, a local mobile service provider. Odd? Yes, but not unprecedented. Here are a few other unlikely endorsers.

THE SPOKESMAN: Ken Griffey Jr.
THE PRODUCT: Ken Griffey Jr. Milk Chocolate Bars
THE PROBLEM: Ken Griffey Jr. is allergic to chocolate.

THE SPOKESMAN: Arnold Palmer
THE PRODUCT: The Callaway ERC II driver
THE PROBLEM: Palmer was the honorary membership chairman of the USGA, which had declared the club illegal because the club face didn't conform to the rules of golf.

THE SPOKESMAN: John Daly
THE PRODUCT: Trimspa
THE PROBLEM: While the still-overweight golfer was wearing a Trimspa patch on the front of his shirts, the logo of another company he was endorsing-- Dunkin' Donuts--adorned his sleeve.

THE SPOKESMAN: David Beckham
THE PRODUCT: Vodafone
THE PROBLEM: British tabloids ran messages Beckham allegedly sent from his phone to his mistresses, telling one he would like to make love to her on top of the Ferrari he was driving.

THE SPOKESPERSON: DeAngelo Hall
THE PRODUCT: Reebok
THE PROBLEM: The Falcons' cornerback wouldn't stop wearing Nike shoes. When he sported the swoosh for a Monday-night game last month, Reebok dumped him two days later.

THE SPOKESMAN: Albert Belle
THE PRODUCT: The Albert Belle Bar
THE PROBLEM: A certain lack of sweetness on Belle's part. On Halloween in 1995, a few months after the bars were introduced, the then Indians slugger told a group of trick-or-treaters to get lost. When they egged his house in response, Belle chased the kids and knocked one down with his truck.

1