Canucks right wing Anson Carter got a message from an actor buddy last summer, saying he was going to Vancouver to film an NHL commercial. Considering his pal Chris Walley's hockey is limited to a weeknight garage league, the nine-year veteran was intrigued. "I was watching TV during training camp," says Carter, "and, boom! There he was. I started laughing. He's one of the guys facing off in the 'My NHL' commercial."
For Carter, the ad campaign isn't exactly his NHL. He and some other high-profile players, including Kings center Jeremy Roenick, are stunned that the league used actors rather than players in its postlockout relaunch commercials. "Now that we're in a partnership, pretty much all the guys would have done what they could to help grow revenues," says Carter. "The other leagues, they're always promoting their players. Not us." The league says it wanted to portray a typical player in its ads, not feature an individual star. Carter, however, believes that it could have had Calgary's Jarome Iginla or Pittsburgh rookie Sidney Crosby take the draw instead of his buddy. "The good thing," says Carter of the well-built Walley, "is at least Chris looks like a hockey player."
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