I've read more than a few articles echoing Steve Rushin's column about corporate America taking over, and I agree with all of them (Air and Space, Nov. 8). We're subjected to 15 minutes of commercials before a 90-minute movie, ads dancing across the actors' chests in the middle of every TV program and pop-up sales pitches on the Internet, and what can we do about it? How about some writer proving to ad agencies and billion-dollar corporations that instead of increased revenues, all that Invesco, SBC or Monster will get is resentment--and, in some cases, a boycott.
Chris Sutherland, West Haven, Conn.
Once I made my way through 10 pages of messages about cologne, cars, hospitals, DSL and E.D., I really enjoyed Rushin's column about rampant commercialism.
Brent York, Greensboro, N.C.
As the senior director of corporate partnerships for the Memphis Grizzlies, I am proud to say that our fans enjoy games in beautiful FedExForum, park cars in the Ford Parking Garage, entertain clients in the First Tennessee Club Level, socialize in the Jack Daniel's Old #7 Sports Bar and host pregame gatherings in Ledbetter Landing. Rushin earns a living writing for a magazine that exists because of corporate advertising. He should be proud that SI has loyal readers and loyal advertisers.
Chad Bolen, Memphis
Rushin touched a nerve with nearly all sports fans in his article on the constant in-your-face advertising taking place in sports today. While watching the MLB playoffs, I could not help but notice the Fox emblem in the scoring line, the Fox logo burned into the bottom right of the tube or The Simpsons on Fox's billboard directly behind the batter. We all know it is just a matter of time before we are cheering for the Boston Red Fox.
Lou Rosetti, Archbald, Pa.
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