There is not a single film which CMH has produced or commissioned without a clear visual and verbal statement about the necessity to ski in poor weather, in difficult snow and in the trees.
For a publication as reputable as SI, it is a sad commentary to publish such a scurrilous article. If you feel it is necessary to warn your readers about the dangers of heli-skiing, then you should do so based on facts and in an objective manner.
Chairman of the Board
Canadian Mountain Holidays Inc.
SI has asked for and reviewed CMH's specific objections to the story and has found one error, which it regrets. A promotional film cited by Swift that included a scene about a terminally ill skier who elected "to go out on a wave of powder" by skiing for 18 consecutive weeks was not made for CMH. It was made for Mike Wiegele Helicopter Skiing, and it was with this organization that the man skied, not CMH.
CMH takes issue with SI's statement that the company has had 21 skier deaths in its 26-year history. Those figures had been provided to SI by CMH, which now points out that although they are accurate, only three of the deaths occurred in the last decade.—ED.