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He spent a lot to save a lot more
William Taaffe
February 11, 1985
Ted Turner's costly superstation pact with baseball could be a coup
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February 11, 1985

He Spent A Lot To Save A Lot More

Ted Turner's costly superstation pact with baseball could be a coup

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"Sometimes you've got very close to a championship schedule," Turner says, "so you pay more for programming that you feel is very important to you from a visibility or promotional standpoint." Here's how the circle works. Let's say Turner pays $15 million for the CFA. This brings more people to the set, which enables him to rake in more ad dollars. That means a bigger profit on all those inexpensive reruns. And that allows Turner to pay off the owners and secure his future....

So who said Ted got taken?

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