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FOUL BALL
Herm Weiskopf
May 09, 1983
When the Yankees looked for an advertising campaign to promote this year's team they ignored their rich tradition and big-name players, like Dave Winfield, Don Baylor and Steve Kemp, and instead chose to emphasize the pugnacious nature of Billy Martin, back for his third term as New York's manager. Last Friday night in Texas, Martin kicked dirt on Umpire Drew Coble and received his second thumb of '83. Not only did Martin's immature tirade fail to arouse his struggling team, which lost 8-3 to Texas, it also earned him a three-day suspension. Is that the sort of battling the Yankees want—or ought—to sell?
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May 09, 1983

Foul Ball

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When the Yankees looked for an advertising campaign to promote this year's team they ignored their rich tradition and big-name players, like Dave Winfield, Don Baylor and Steve Kemp, and instead chose to emphasize the pugnacious nature of Billy Martin, back for his third term as New York's manager. Last Friday night in Texas, Martin kicked dirt on Umpire Drew Coble and received his second thumb of '83. Not only did Martin's immature tirade fail to arouse his struggling team, which lost 8-3 to Texas, it also earned him a three-day suspension. Is that the sort of battling the Yankees want—or ought—to sell?

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