He punched some numbers into his desk calculator. "Let's see now," he says with devilish delight. "Two times two times two.... Hmmm. There are 1,048,576 different roads you can go down, but only one is the correct one. Aha.... Aha.... Ahahaha!"
Richardson's pi�ce de r�sistance comes in the shape of a tropical fish of 150 pieces that he calls a piranha. If a customer completes the piranha within 24 hours on the honor system and solves its hidden riddle (Hint: It's written in braille), the successful assembler gets a $50 silver necklace bearing the company logo, a clown.
Out of the first 25 buyers, at $295 per puzzle, only five virtuosos have won the prize. The rest were outpuzzled. "Talk about panic building for them!" Richardson exults. "One of my customers told me that when his dog gets rabies, I'm going to be the first one it bites."