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The USFL's Trump Card
Robert H. Boyle
February 13, 1984
Builder Donald Trump, owner of the New Jersey Generals, has bid big bucks to make his league a winner
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February 13, 1984

The Usfl's Trump Card

Builder Donald Trump, owner of the New Jersey Generals, has bid big bucks to make his league a winner

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Donald and Ivana are a close team. Before he bought the Generals, he and his wife talked it over, because, as she says, "Owning a football team means the end of our Sundays." Ivana herself designed the Generals' cheerleaders' new uniforms, which she thinks are "fantastic." But Fred is unlikely to attend any of the Generals' games this spring in the Meadowlands. "I'm not a football fan," he says. "It's the challenge that drove Donald to do something with the USFL."

Last month, the state Urban Development Corporation announced that it had formed a subsidiary to do a $1.2 million study on the feasibility of a new sports complex which would attract professional teams back to New York City. Donald Trump, who had already been scouting the city on his own for possible sites for a stadium, was named a director of the subsidiary, which will consider, among other things, a domed football stadium that could seat 100,000. In an editorial headed WE DON'T NEED A STUDY TO TELL US WE NEED A STADIUM, the New York Post said that politicians had botched their chance to deliver the convention center on time and on budget and urged that the state "let Trump get on with what only the Trumps of this city can do."

On the basis of his track record, it's quite likely that Trump will build the stadium, and if his scenario for the USFL comes true, the chances are good that the Galaxy Bowl will be played there.

Donald Trump has no doubt that the USFL will make it and make it big. To Trump, it's "absolute nonsense" that 1984 will prove to be the make-or-break year for the league. Pointing to neighboring skyscrapers from his office, he says, "There's ABC. There's CBS. There's NBC. They're all around me. They read that the Grand Hyatt would never be built, but it was. They read that Trump Tower would never be built, but it was. Now they see me buy a football team. They're gonna believe." Trump adds, "When I want something, I want victory, completeness, results."

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