Inside Slant On The Colleges

WHEN THESE GUYS TALK, E. F. HUTTON LISTENS

The best recruiters:

1) Jerry Pettibone, Texas A&M. Has developed schmoozing with players and parents into an art.

2) Artie Gigantino, USC. His warmth is contagious.

3) Barry Gallup, Boston College. Has the fastest growing rep.

4) Bill Rees, UCLA. Knows how to hustle stars, a talent that should be in great evidence this fall.

THE LEAST THEY SHOULD DO IS NAME A BUILDING AFTER HIM

Certainly no undergrad has generated more cold cash for his school than Boston College's Money Machine, senior quarterback Doug Flutie. Get out your calculators.

In the three years before Flutie, BC won only 13 of 36 games and had an average home attendance of 23,542. With Flutie, the Eagles have gone 21-10-1 (he didn't play the first three games of his freshman year) and averaged 32,080 fans per home game. At $13 a ticket, Flutie has meant an extra $1.89 million at the box office.

The school's only TV appearances in the three years before Flutie were two regional telecasts, against Massachusetts in 1979 and Pitt in 1980. Net profit: $380,000. With Flutie, BC has appeared on regional, national cable or national network TV 10 times. In 1983 TV paid BC a whopping $1,585,000 for four games, putting BC fourth in the nation in TV take.