As for the cable TV business, DeBartolo says, "If you're in control of the major franchises, like the 49ers and the Giants, you have a hell of a good start at attracting TV audiences. If you go through Sacramento, Oakland and those areas, we're talking many millions of people."
Joe Douglas, the agent for Olympic hero Carl Lewis, who has never played organized football, says his client is willing to listen to NFL offers. Chances are, though, that Sir Carl will run track for another two years—unless the money is right.
"For Carl, it would take seven digits," says Douglas.
Over how many years?
"I'm talking per year—guaranteed," he says. "A good track athlete can make seven digits a year. Carl recently turned down a meet that offered $100,000. It would be difficult for him to take a cut in pay and also risk playing football."
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