SI Vault
Edited by Jerry Kirshenbaum
December 24, 1984
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December 24, 1984


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It wasn't long ago that Kentucky basketball coach Joe B. Hall refused in a TV interview even to talk about intrastate rival Louisville. There was also the time that Hall wouldn't let one of his players pose for pictures with one of the Cardinals. So strongly did Hall feel about nonfraternization that last year he made an emotional appeal before his school's athletics board against playing regular-season games with Louisville, which the Wildcats hadn't done since 1922. But the board ignored his counsel, cold war gave way to detente and last Saturday night Kentucky lost 71-64 to Louisville in the second installment in the schools' current four-year, home-and-home series. What's more, Hall and Louisville coach Denny Crum made a joint appearance the day before the game at a Louisville store where they autographed a poster on which the two are shown arm wrestling for the greater glory of Converse shoes.

Ah, the amazing powers of remunerative commerce. Hall has had a long-standing relationship with Converse and pulls in more than $100,000 a year for outfitting his team in that brand and for conducting clinics and making speeches for the firm. Crum was in the Pro- Keds camp until this year, when he switched to Converse in a deal that figures to bring him 100 grand a year, too. Crum says that the poster "promotes a little goodwill between the schools. The idea is to show that we're foes and we compete, but we're not enemies." He didn't need to add that it also behooves him and Hall to be nice to Converse.

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