NON-SPORTSMEN OF THE YEAR
? Chuck Noll for not shaking Sam Wyche's hand after the Oct. 27 game between Cincinnati and Pittsburgh.
? Houston tight end Jamie Williams hit Art Still's knee with a crack back block, and then laughed about it as Still lay on the turf at the Astrodome.
LOOK-ALIKES OF THE YEAR
? Pete Rozelle and archenemy Al Davis. At least Ad Week must see a resemblance because in its Nov. 25 Eastern edition the magazine correctly listed Rozelle as the scheduled speaker at a banquet but ran Davis's picture with the item. We didn't bother to ask the commish if he found the photo flattering.
TRIVIAL PURSUIT AWARD
To the NFL, for cracking down on the full-color socks worn by the Cardinals Dec. 8 in a game against New Orleans. The rules say that the bottom half of uniform socks must be white, but St. Louis owner Bill Bidwill outfitted his team in all-maroon hose. His players protested (they said the socks were too ugly) and the league voiced its objections. By this time Bidwill had hauled out the old Cardinal-and-white socks.
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