One proposal that
has been made by a few deep thinkers deserves absolutely no consideration: that
colleges "end the hypocrisy" and start paying their players; work out a
salary schedule, require no class attendance and generally treat the athletic
department as if it were a Burger-King franchise. Such a move would not only be
anathema to the academic community, but also, while proving that college
athletics are no more than a business, would do the business in. The rich would
get richer, the poor would go bankrupt. And it would do nothing to help get
solution to the problem is caring. Caring about young people, caring about
their being educated, caring about the contribution they will be able to make
to society. The apocryphal university president who, when asked what he thought
was worse about athletic administrators—ignorance or apathy—replied, "I
don't know and I don't care," is not as fictional a figure as people think.
This attitude must be turned around—and soon.