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Money isn't everything—or is it?
Douglas S. Looney
August 18, 1980
Harness horsemen wonder whether the biggest purse ever, $2 million, is the route to raves or road to ridicule.
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August 18, 1980

Money Isn't Everything—or Is It?

Harness horsemen wonder whether the biggest purse ever, $2 million, is the route to raves or road to ridicule.

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Harness racing saw its own shadow one night last week at New Jersey's Meadowlands Race Track and, predictably, it was scared to death. The sport has always been scared—that city folks wouldn't like it, that dogs and jai alai would overtake it, that real or imagined scandal would ruin it. And, most of all, scared that it might do something foolish—or something perceived as such—which would give those supercilious thoroughbred types even more reason to look down their noses at the trotters and pacers. Indeed, with the exception of Canada, no person, place or thing has grown up with a bigger inferiority complex than harness racing.

So it seemed perfectly in character last Wednesday that when the bold and brassy Meadowlands offered the standardbreds in the Woodrow Wilson Pace for 2-year-olds far and away the biggest purse ever for any breed of horse—$2,011,000—some in the sport saw the huge shadow cast by that pile of money and were frightened. After all, the record thoroughbred purse, awarded last year for Hollywood Park's Gold Cup, was a mere $500,000. (The biggest purse in all racing had been the $1,280,000 of the 1979 All-American Futurity for quarter-horses at Ruidoso Downs, N.M.) Gosh, they asked, is $2 million too much? Is it in poor taste? Are we doing the right thing? What will people think? Does it make all our other races insignificant? "Don't you think," said one horseman, "that it's a little bit gross?"

It was only 17 months ago that Bob Quigley, the Meadowlands' general manager, was sitting in his office considering whether a $1 million race was possible. "It sounds like an awful lot for a horse race, doesn't it? But on the other hand, why not?" When asked after last week's Woodrow Wilson Pace how big the purse might be next year, Quigley said, "It does seem to me that $2 million is more than sufficient."

Indubitably. New York Times columnist Red Smith groused that this kind of loot "is a downright insult to money." Said one driver, "You can't put it in perspective, because we have lost all perspective." Just consider that a $200,000 race is still thought to be very big, for thoroughbreds or standardbreds. The purse for this year's Kentucky Derby was $346,800. Harness racing's showiest event, the Hambletonian, paid $300,000 in 1979.

All the emphasis on money and on the standardbred vs. the thoroughbred almost obliterated what little public interest there was in the horses in the Woodrow Wilson. It didn't help that perhaps the best 2-year-old, the Stanley Dancer-trained French Chef, failed to qualify. The winner was Land Grant, 15 to 1 in the morning line, whom the crowd of 27,441 scrutinized and sent off at 69 to 1. He was the victim of racing confusion at the first turn and had poor position all the way to the turn for home, where he was seventh in a field of 12. But while the others tired and got in each other's way, he came home in a ho-hum 1:56[4/5] to get the winner's haul of $1,005,500. Second was Armbro Wolf, who got $502,750. Nero's BB was third, the filly Areba Areba fourth and the 4-to-5 favorite, Slapstick, who had suffered horrendous traffic problems, fifth. Of Land Grant, who was purchased at Harrisburg for a modest $60,000, winning trainer-driver Del Insko said, "This was his future." Very likely so, and if Land Grant ever does anything noteworthy again, it will be to the utter amazement of industry insiders.

The big question, of course, was why put up $2 million for a bunch of lightly raced 2-year-olds that hardly anybody had heard of. The answer, basically, was to try to buy the hearts and minds of the American sports fan on the 179th and final night of this year's harness racing season at the Meadowlands.

According to Thurman Downing, owner of Nero's BB, whose third-place finish was worth $241,320, this effort was only a qualified success. "If this had been a thoroughbred race," he grumbled, "it would have been a huge deal." Still, it is primarily because of the aggressiveness shown by the Meadowlands since it opened in 1976 that harness racing can hold its head up at a thoroughbred cocktail party. The proof is in the numbers.

Of the top 15 money-winning horses last year, eight were thoroughbreds and seven were standardbreds. Standardbreds are a better business deal. At the Tattersalls sale in Lexington last year, the average harness-horse price was $33,505, while at Keeneland in the same town, the average price for a thoroughbred was $200,425. The most ever paid for a standardbred yearling was $385,000, for Cobra Almahurst in 1978, and only three harness horses in history have brought $300,000 or more at auction. The other two are Cool Wind and Delmonica Hanover. On the other hand, in 1979 alone, 64 yearling thoroughbreds were purchased for $300,000 and up.

While thoroughbred attendance was off 2% in 1979, standardbreds were down 1.3%, a tiny difference but potentially a meaningful trend. When Niatross raced at the Meadowlands a fortnight ago for what was then the biggest harness racing purse, $1,011,000, the crowd was 42,616; when Spectacular Bid raced at Chicago's Arlington Park a day later, the gate was 29,611.

Nevertheless, there remains something more than vaguely unsettling about a $2 million purse, particularly for two-year-olds. It brings to mind what Texas oilman Clint Murchison Sr. once said, that money, like manure, does a lot of good when spread around, "but if you pile it up in one place, it stinks like hell."

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