Cotchett: Better not put that on the record.
Frontiere: I hope it gets in the papers. I want Bobby Lee to be the quarterback. Nobody will listen to me.
Actually, it isn't unusual for a middle-level, $48,000-a-year front-office employee such as Guiver to find himself with Super Bowl tickets in his hands, although certainly not 1,000 of them. The NFL distributed the tickets for the 1981 Super Bowl in this way:
?16,425 to each of the competing teams, Philadelphia and Oakland. The Eagles allotted 12,000 to season subscribers, the Raiders 10,000. Rozelle's written guidelines suggest that the Super Bowl competitors should establish a "firm policy" regarding numbers of tickets made available to players, coaches and staff members, with a maximum of 15 per individual. The Raiders and the Eagles both ignored Rozelle's suggestion, offering each player 30 and 20 tickets, respectively, at face value;
?7,300 to the host team, the Saints;
?876 to each of the other 25 NFL teams (each NFL player is entitled to purchase a minimum of two tickets at face value);
?Some 2,500 to the owners of luxury suites in the Superdome;
?10,950 to the NFL office.
Except for the two tickets they must offer to each of their players, NFL teams aren't bound by any official rules as to the distribution of their supply; they just have Rozelle's guidelines. Owners usually keep what they want, then dispense the balance among executives, coaches, scouts, season-ticket holders, local media and office workers. It's common knowledge in the NFL that tickets are given to otherwise underpaid employees not as a bonus but as guaranteed compensation. Tickets then become a form of currency; indeed, they are traded for money, travel and what people in the automobile industry call "loaners," cars that a dealer makes available to friends or business contacts at no charge for varying periods of time.
Rozelle says the NFL office uses its allotment to provide tickets at face value for various groups involved with the league, such as NFL Properties, NFL Films and the NFL Players Association; for representatives of the three television networks; for representatives of the print media, including SPORTS ILLUSTRATED; for CBS Radio; for major sponsors of league shows and programs; and for league office personnel, including, of course, the commissioner. Also, 1,000 tickets are set aside for a lottery in which all letters to the NFL requesting Super Bowl tickets—if received between Feb. 1 and June 1—are pooled for a drawing; this year more than 6,000 letters were in the pool.