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USING THIS NEW RUNNER'S WATCH IS LIKE STRAPPING A COACH TO YOUR ARM
Richard Rogin
October 26, 1981
The Casio J-100 is heralded as the Coach, the Jogging Computer, the Pace Runner or the semi-ultimate watch "for this week," according to an upbeat executive at Casio Inc., the American subsidiary of the giant ($750 million worldwide sales in watches, calculators, computers and electronic musical instruments) Tokyo-based Casio Computer Company. The J-100, which hit the U.S. market last month, is the latest in what the trade no longer even calls watches but "adult toys." Its price: a temptingly reasonable $49.95.
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October 26, 1981

Using This New Runner's Watch Is Like Strapping A Coach To Your Arm

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Two silver oxide batteries (at up to $4.95 each) run the whole dazzling show and need to be replaced about once a year. In the LCD watch world, a six-month-old model is considered primitive. Says Hudak, "You'll find a lot of people that after a year, when the battery runs out, are ready for the new model."

Are the generations of LCDs too much, too soon? After all, some of us are inexorably slowing down, and who wants to know that unforgiving information every step of the way? Unless, perhaps, next year's Son of J-100 will tell you, as you pant along, that "you're looking good," or some other reassuring nonsense.

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