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L.A. Gets A New Leading Man
E.M. Swift
May 10, 1982
Owner Georgia Frontiere recast her Rams by trading two high draft picks to Baltimore for superstar Quarterback Bert Jones
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May 10, 1982

L.a. Gets A New Leading Man

Owner Georgia Frontiere recast her Rams by trading two high draft picks to Baltimore for superstar Quarterback Bert Jones

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Later, as the pictures were finally being taken, Frontiere kept saying, "I want this to look dignified," when she wasn't singing a song about a St. Louis woman who has "got 44 men, I only need one more."

Jones, insisting that his arm was fine, but that he was giving it a complete rest in the off-season, refused to throw for the photographer. "Put your hands on his shoulders, Georgia," the photographer suggested.

"Are you sure this looks dignified?" she said, doing as he asked. "Oh, I just love these big little boys."

Jones grinned his boyish grin. "I definitely fall into that category," he said.

"I can just see the headlines," she said. "BOSS LEANS ON QUARTERBACK AGAIN."

As the photo session was drawing to a close, one of the team's lawyers commented that Georgia was better looking than Bert.

"It used to be I could only take a good picture if I was holding an animal," she said, holding on to Jones.

Jones handed her a football. "Here's the remains of a pig," he said.

Clearly, everyone was in pretty good humor. On the surface, the match of Bert Jones and the L.A. Rams appears to have been made, if not in heaven, at least in Hollywood, where his soap opera good looks could take him far. One longtime friend from Ruston assesses the situation this way: "There are two factors why I think he'll be happy in Los Angeles. First, I think he'll get along fine with that Mrs. Frontiere. Bert's always been a bit of a mama's boy, and with that southern charm, well, he's the type that if a girl brought him home to meet mama, he'd charm her to death. And second, the fans in L.A. are sophisticated enough that he's just another pretty face to them. They're not going to get too excited over Bert Jones, and that'll be fine with him, 'cause he doesn't like all that fuss. He'll do fine there. Why, you watch, Bert will have his footprints in cement in front of Grauman's Chinese Theater before the end of the year."

And perhaps the Rams will have their first Super Bowl championship and a certain cheeky mockingbird will be eating crow. Who knows? Happy endings are where it's at this year in Tinseltown.

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