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"One thing he's really developed here in the last year, I think, is his ability to move," says Saunders. "He can adjust his body, enabling him to throw on balance in almost any situation. We've worked extremely hard on that."
Campbell's soul seems to be in prime condition, too, for he is an ardent member of the Campus Crusade for Christ and gives the Lord all the credit for his arm, brain, feet and other finely tuned parts. He is majoring in religious studies. But lest he be thought of as too good to be real, there is one serious flaw in his otherwise blameless character.
Rich Campbell chews tobacco. Buys a pack every Thursday.
During practice, when there's no danger of getting sacked and swallowing a plug, he can be seen lifting his face guard up a bit and spitting ugly brown tobacco juice on the turf.
Several other Bears chew (and spit), including Theder, who has never had a cigarette in his mouth but finds that chewing relaxes him.
Campbell is engaged to be married in June to Janice Lombardo, a student at nearby Hayward State and also a Campus Crusader. She is not thrilled by her fianc�'s habit. "It just doesn't look very nice at all," she says, "but my mother's the one who goes a little wild. She saw it once. Rich and my next-door neighbor got together and they were sitting watching a game on TV with my father, and they were chewing.
"I think what really grossed my mom out was that they were spitting into two of her mugs."
Campbell lived in various places around the world—Guam, Florida, San Diego—before he went to high school in San Jose. His coach there was Chon Gallegos, once a star quarterback at San Jose State and the national passing leader in 1961. Earlier, as an assistant coach at Lick High in San Jose, Gallegos had helped develop Jim Plunkett.
After hearing recruiting pitches from several colleges, Campbell narrowed his choices down to two long-playing aerial circuses, Stanford and Cal. When he finally decided on Cal, his father put up a fuss. Berkeley's image as a haven for hippies and other radicals did not sit well with a man who had spent 21 years in the Navy. But finally he gave in and Rich signed up to be a Golden Bear.
Mike White was Cal's head coach at the time, and Campbell remembers White saying he "wanted to work me in slowly at the beginning of the season and then start me by the fifth game." Well, Campbell not only didn't start as a freshman, he got in for only 12 plays all season, and they all came in a 52-3 stomping of San Jose State. But for those 12 plays, Campbell would be a sophomore in eligibility this season.