Look Who's Talking

BOB KNIGHT joined the media this month, a shift that is tantamount to Rush Limbaugh's working for the Clinton campaign. This is the same Bob Knight, after all, who once scoffed at journalists by saying, "All of us learn to write in the second grade. Most of us go on to greater things."

Some even go on to television. Why did ESPN think Knight, who resigned from Texas Tech on Feb. 4, ending a 47-year coaching career, could make the transition? Executive vice president Norby Williamson told SI that after seeing Knight in inter views and the 2006 reality series Knight School, he believed "that body of work demonstrated he is compelling television."

Knight, at 67, is in fact that, even if— perhaps because—he is rough around the edges. While his colleagues (usually Dick Vitale, Digger Phelps and Rece Davis) sport suits and have impeccable TV manners, Knight wears ESPN sweaters and occasionally looks as if he'd rather be dove-hunting. But his analysis of the NCAA tournament, which he'll cover through the Final Four, has been first-rate (even if his title pick, Pittsburgh, got eliminated). Knight is outstanding when breaking down strategies and strengths, which he did expertly after Butler's win over South Alabama. "For a team that relies on threes, they play pretty smart defense," Knight said of the Bulldogs. "And I think they pass the ball better than anybody in the country. That's why they get so many open threes."

Knight has talked little about himself, but Phelps and Vitale still seem starstruck. Vitale's harangue on Selection Sunday—he implored Indiana to rehire Knight, who coached there from 1971 to 2000—left even Knight speechless. He mocked Vitale rather than take the bait: "I think if we cut off [ Vitale's] mike, he'd have a spare."

Is Knight having fun? The General declined SI's interview request, but ESPN's Williamson is comfortable with having a serial media basher on board. "If our goal is to provide the most information and the most entertainment, I don't think we are doing our job unless we get a person of Bob Knight's stature to work for us," he says.

So far, the sweater fits. Welcome to the dark side, Coach.

The Pop Culture Grid
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