Sergio Garc�a

"Sergio likes color," says Tiss Dahan of Adidas, so look for him in orange, lime-green and dark red. He also goes for more modern looks, such as trousers with ventilation panels. "There is a correlation between what's visible on Tour and what consumers are interested in," Dahan says. "We absolutely see an impact when an item is visible. [On a Monday after a big tournament] the phone is ringing off the hook."

Thursday
SHIRT: ClimaCool Motion Mesh polo ($70)
PANTS: ClimaCool
SHOES: Tour 360 LTD
CAP: TaylorMade Tour
BELT: Trophy

Friday
SHIRT: Solid Pocket polo ($65)
PANTS: ClimaCool
SHOES: Tour 360 LTD
CAP: TaylorMade Tour
BELT: Trophy

Saturday
SHIRT: ClimaCool Shoulder Stripe polo ($75)
PANTS: ClimaCool
SHOES: Tour 360 LTD
CAP: TaylorMade Tour
BELT: Trophy

Sunday
SHIRT: Quarter-zip Mock turtleneck ($75)
PANTS: ClimaCool ($75)
SHOES: Tour 360 LTD ($250)
CAP: TaylorMade Tour ($20)
BELT: Trophy ($49.99)