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Memo from the Publisher
H. H. S. Phillips Jr.
August 16, 1954
Sports Illustrated is the newest offspring of Time Incorporated. And as with any new arrival, friends and relatives are bound to gather round and look for family likenesses.
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August 16, 1954

Memo From The Publisher

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Today LIFE'S weekly millions of copies are an accepted fact of American life.

It is our hope and our promise that in some tomorrow you will no longer think of SPORTS ILLUSTRATED as Time Inc.'s newest baby, but as the accepted and essential weekly reporter of the Wonderful World of Sport.

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