New Look In Bowling

A PERMANENT ARENA

This month, Herman and Harry Sturcke, proprietors of the magnificent 64-alley Echo Lanes, opened bowling's first permanent arena. Behind 16 alleys set aside for tournament and match play, specially equipped for televising, is a grandstand of 700 theater-type loge seats. With portable stands along the adjoining lanes, 1,200 can be seated comfortably.

It is no Rose Bowl, but, like the pin in the cloister and Uncle Joe Thum's move to uptown Manhattan, it may open new vistas to bowling?as a spectator sport. The Sturcke brothers visualize regularly scheduled events which someday will overshadow boxing, basketball and hockey in the public limelight. Some of their BPAA fellow members are less optimistic, but in the light of bowling's history no one so far has suggested that a white elephant is being groomed in Mountainside, N.J.