SI Vault
 
TESTING THE THUNDERBIRD
John Bentley
October 04, 1954
Ford's latest creation is a speedy, sporty answer to the growing U.S. demand for power and comfort with a sports car thrill
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October 04, 1954

Testing The Thunderbird

Ford's latest creation is a speedy, sporty answer to the growing U.S. demand for power and comfort with a sports car thrill

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With each car sold, the customer will get an enthusiast's repair manual of 64 pages with 57 illustrations; and if you purchase one of the first 400 Thunder-birds produced, you will be treated to a goodwill briefing visit from a district sales manager.

The price tag of the Thunderbird is as yet undetermined, but Ford claims it will be "competitive." The $64 question is: competitive with what? If the Chevrolet Corvette is Ford's price target, then the Thunderbird will be a remarkable value-for-money proposition and almost a "must" for tired business executives seeking to recapture their lost youth.

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