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AUGUST 12, 1955
In the wonderful world of sport...
A year ago this day, SPORTS ILLUSTRATED's staff was happily relaxed. With Paul O'Neil's brilliant reporting of the now-famous Vancouver Mile as its lead story, the first issue of the new magazine had gone to press.
We had already spent a full year preparing for that first issue, studying and researching and watching sports from every angle. Many of us had been in the sports reporting business a long time. We had seen a lot of records broken, rookies made into stars, games won and lost. We had followed the hunting trails and scouted the fishing grounds. Even so, after an experimental year of taking a new long look at sports, we were wide-eyed at all there was still to see. We came up from our record books and trial runs and called it "the wonderful world of sport."
Maybe we were na�ve. But the truth was we had just discovered an important part of life.
Now we've had our first publishing year with sports, four full seasons. A lot of things happened: five milers broke the four-minute barrier; the Davis Cup came home from Australia; the Dodgers ran up the longest string of opening-season wins in major league history; an unknown pro from Iowa defeated mighty Ben Hogan in the Open; for the second time in 81 years, a California-bred horse won the Kentucky Derby; the world's highest mountains were falling like tenpins.
It was a golden year to launch America's first national sports weekly.
The goals we set for SPORTS ILLUSTRATED
These were the goals we set for ourselves at SPORTS ILLUSTRATED's beginning:
to cover all sports; to turn to the world of sports the talents of the best writers and the best photographers; to find in every sport not only the enduring essentials of human achievement, but the exuberance, color, and quiet pleasure of sports; above all, to be authoritative.