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BRIGHT PLUMAGE
August 15, 1955
SPORTING LOOK IN ITS FIRST YEAR WENT FROM THE SLOPES OF ASPEN TO THE BEACHES OF CALIFORNIA, FROM THE TOP OF THE MATTERHORN TO THE TOE OF ITALY. IT FOUND THAT THE FASHIONS OF SPORT WERE AS MUCH A PART OF THE SPORTING SCENE AS THE GAME ITSELF. THE SPORTING LOOK WAS A STRIPED SHIRT, A SLIM SWIMSUIT IN CALIFORNIA
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August 15, 1955

Bright Plumage

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SPORTING LOOK IN ITS FIRST YEAR WENT FROM THE SLOPES OF ASPEN TO THE BEACHES OF CALIFORNIA, FROM THE TOP OF THE MATTERHORN TO THE TOE OF ITALY. IT FOUND THAT THE FASHIONS OF SPORT WERE AS MUCH A PART OF THE SPORTING SCENE AS THE GAME ITSELF. THE SPORTING LOOK WAS A STRIPED SHIRT, A SLIM SWIMSUIT IN CALIFORNIA

A DUDE GET-UP IN ESTES PARK, A FIRST NIGHT AT THE HORSE SHOW, A STRIPED SHIRT IN POSITANO, GROUSE SHOOTING TWEEDS IN SCOTLAND

A FLOWERED SOMBRERO IN PALM SPRINGS, A CALIFORNIA SPORTS-CAR COAT, A McCARDELL SWIM SUIT, A STRIPED COTTON BLAZER IN FLORIDA

TWEEDS FOR MICHIGAN FOOTBALL, CAROLA MANDEL'S SHOOTING BADGES, A T-STRAP SUIT IN BERMUDA. AN ALPINE GUIDE'S CLIMBING KNICKERS

A MIDDY SUIT IN PALM BEACH, A COLLEGE GIRL'S SHORTS, A ST. THOMAS BEACH JACKET, A RIVIERA SWEATER. IT WAS YALE'S FIRST SPORT JACKET

A SWIRLING TENNIS DRESS AT WIMBLEDON, TOMMY BOLT'S GOLF SWEATER, VIC SEIXAS' JACKET, A CHECKED SWEATER AT A LONG ISLAND REGATTA

AN ITALIAN FISHERMAN'S CAP, SKI CLOTHES IN ASPEN AND MRS. WOODWARD AT THE RACES. BERMUDA SHORTS ON A RACING YACHT IN THE SOUND

COVERALLS FOR SPORTS CARS, AND AN APRON FOR COACHING. SPORT'S BRIGHT PLUMAGE. AS DISPLAYED IN 39 OF SI'S FIRST 52 ISSUES (SAMPLES IN MINIATURE ABOVE), IS BECOMING EVEN BRIGHTER AS SPORT PLAYS AN INCREASINGLY IMPORTANT ROLE IN THE AMERICAN WAY OF LIFE. AND SPORT AND ITS HAPPY FOLLOWERS HAVE BECOME THE COUNTRY'S LEADING CREATORS OF FASHION, BLENDING THE PRACTICAL AND THE FUN IN THE SPORTING LOOK

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