LOWELL THOMAS, Pawling, N.Y.
Author, explorer and radio commentator
"First, I'm a violent sports fan and SI covers the field better than any publication that has come down the pike in my time. Second, because SI printed Tenzing's Mt. Everest story, one of the most descriptive and unusual true-adventure epics of the century. Twice while it was being run, I told my radio audience to read SI."
JACK CUNNINGHAM, New York
"Because it's a terrific magazine. SI has now earned a permanent place for itself among the magazines of America within one year because of an editorial policy that is individual, provocative and distinctive. Women like it, too. My wife was never too interested in sports but through SI, is becoming interested in all sports."
FRED J. BOWMAN, Chicago
President, Wilson Sporting Goods Co.
"Because every issue contains a lot that is appealing and informative. The r�sum� of sports is just what a busy man wants. When I first read about SI I thought its coverage would be as dead as yesterday's newspaper. To my surprise and entertainment, it is far from that. I have often found SI livelier than today's paper."
PETER KRIENDLER, New York
"Mainly because of SI's great coverage of fishing and track and field. SI sold me forever with its coverage of the Empire Games. I was there and saw the epic mile between Bannister and Landy. SI caught every dramatic moment. The 21 Club owns five charter subscriptions. Our guests appropriate them and we have to buy more."
PAUL F. MACKESEY, Providence, R.I.
"I particularly like SI because it has a more complete coverage of sports events than any publication. The format is excellent. I've spent most of my life in sports, but I've been introduced to some I didn't know through the pages of SI. You can see SI in every fraternity house and dormitory at Brown University."
HUBBELL ROBINSON Jr., Katonah, N.Y.
Vice president, CBS
"SI wraps up in one bundle the broadest, most informed, provocative coverage of sports available today. It's the best weekly collection of informed, inside writings on sports I've ever seen. If you're a man in a hurry, SI is a great way to keep on top of the sports picture."
WALTER HOVING, New York
Department store executive
"First, because SI is the only place where you can get a real summary of everything going on in the world of sports. Second, because of the interesting features and articles about specific sports events that you can't find anywhere else. Third, because of the excellent articles and pictures on sports attire."