When it arrives at college, it seems that SI leads a life no less vigorous than when it reaches Mr. Hazleton.
From North Carolina State: "My roommates here scramble for SPORTS ILLUSTRATED as soon as it comes in. I have to wait until last to read it. But it is well worth waiting for."
From Dartmouth: "If our dormitory is any indication, and I think it is, then SI is just about the most extensively and intensively read magazine in the American college."
Naturally 540 is happy to make sure that SI arrives at the right place and time to start its sophomore year.