SI Vault
 
MEMO FROM THE PUBLISHER
Harry Phillips
October 24, 1955
With our first anniversary just past, I've been receiving an unusual number of friendly letters from readers who thought this was a good time to express their feelings about SPORTS ILLUSTRATED. Here are a few people who have been nice enough to let me pass them on to you:
Decrease font Decrease font
Enlarge font Enlarge font
October 24, 1955

Memo From The Publisher

View CoverRead All Articles View This Issue

With our first anniversary just past, I've been receiving an unusual number of friendly letters from readers who thought this was a good time to express their feelings about SPORTS ILLUSTRATED. Here are a few people who have been nice enough to let me pass them on to you:

Poet Carl Sandburg wrote from Flat Rock, N.C.: " SPORTS ILLUSTRATED over the year has been unbelievably good. It has been surpassingly original in 40 ways, in writing, in illustrations, in a certain peculiar dignity and in a quality of recorded history. And I could go farther."

Mr. Samuel Goldwyn sent a letter from Hollywood: "I want you to know that I think you've done a brilliant job of publishing with SPORTS ILLUSTRATED. I find the writing on a consistently high level, and the photography, particularly the color, is really exceptional."

From Mr. G. A. Gidley of Gimbel Bros. in Philadelphia: "Suffice it to say that every week my interest in your new magazine has increased until now it has become a must among the important periodicals that I have time to read."

Words like these are always good to hear. But I thought you might be interested too in part of another letter, one which TIME Inc.'s President Roy E. Larsen recently wrote to a number of our friends in business and advertising; for it tells what our readers have been saying to us in terms of actual subscription renewals. Wrote Larsen:

"The final, overwhelming piece of evidence that we have created a great new magazine comes from our charter subscribers—those people who bought the new magazine on faith.

"This past month their one-year charter subscriptions were up for renewal. Understandably, there has been a good deal of interest in how many of these charter subscribers would renew. I am able to report now that the renewals from this first large group of charter subscribers are rapidly and surely approaching the extremely high figure (in my experience) of 70%. And over 40% of these renewals are for two years or more!

"To us this is a truly remarkable endorsement not only of our new magazine, but of the premise on which it was founded."

1