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25 years ago, the appreciation of the most fundamental aspect of an automobile—its road performance—was, like an interest in Babe Ruth, very much a part of our national attitude.
But as the automobile became more and more part of our standard "household equipment," the pleasures of driving "just for the fun of it" were almost forgotten in America. In England and on the Continent, however, the concept and development of cars that were designed not merely to be ridden in but to be stimulating and rewarding to drive continued to flourish. It is these cars, for so long known only to a few enthusiasts, that have created in the United States the ever-broadening "sports car" revival of today.
Just What is a Sports Car?
A true "sports car" is generally regarded as a car that can be driven effectively either in competition or on the highway. Specifically the sports car is more and more falling into three categories—the all-out competition car—the dual-purpose car and the sports-touring car. It is in these last two categories that the Jaguars illustrated belong.*
The ownership of a sports car is a ticket of admission to a large and companionable fellowship. And, while relatively few sports car owners ever take part in competition events, many share a sense of participation beyond mere spectatorship in the skill of the competition driver and the performance of his car. In a very natural way—through observation, conversation, and personal experience with his own car—the sports car owner comes to practise good driving as a conscious art. To make this art as practical and pleasant as possible is the objective of all sports car design. How well Jaguar has achieved this objective is revealed in a quotation from a respected automotive publication: "The Jaguar...is in fact one of the easiest and safest automobiles to drive being built today...has been and remains the standard of the world in the sports car category."
The performance flexibility of the Jaguar is amazing. A consistent winner in competition, incomparable on the highways, completely docile in traffic, it is responsive to the style and demands of every kind of driving.
Jaguar steering is sure and light; together with superb suspension, it gives the Jaguar driver complete control of his car on every kind of surface, curve and corner. Jaguar brakes are designed to match in stopping power the speed of which the car is capable. The driver of a Jaguar travels in the comfort of knowing as fact, not fiction, that his car is master of the road—capable of giving him performance up to—and far beyond—his every need.
The Five Jaguar Models
The Jaguar line includes the famous XK-140 Sports Roadster, with concealable all-weather top...the luxurious XK-140 convertible with fully lined top...and what has been referred to as a "jewel box on a sports car chassis," the impeccable XK-140 hardtop coupe.