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The clothes on the following pages were designed especially for Sports Illustrated by last year's winner of the first annual American Sportswear Designer Award. Claire McCardell was cited for her creation of beautiful and functional styles which keep pace with the American woman's increasingly active way of life. This year she turns her famous talents to the newest mass phenomenon: backyard pools
There are three considerations behind Designer McCardell's backyard fashions: privacy, freedom and hospitality. The photographs on the following pages, made at a spectacular mountaintop pool in Paradise Valley, near Phoenix, Ariz., indicate how perceptively she has met the needs of the pool dweller. For the woman who wants to sun in privacy, Miss McCardell has done cotton suits almost as bare as bikinis. For relaxing beside a pool she has decided on free, easy-to-wear clothes such as beltless dresses cut like a child's and playsuits that are balloon-free until wrapped with a sash. And, since having a pool means more entertaining, she has designed hostess dresses cut as short as bathing suits for daytime and down-to-the-ankle dresses with hostess aprons for the formal evening hours. To give playsuits greater scope she has added gathered wraparound skirts which convert them to street-length sundresses. All of her backyard swimming pool clothes emphasize femininity: the fabrics are dainty florals, colors are soft, silhouettes are graceful and easy to wear. The entire collection of swimming pool playclothes is now available in stores across the country: in the East, Lord & Taylor ( New York, Hartford and Bala-Cynwyd); in the Midwest, Marshall Field ( Chicago); in the South, Neiman-Marcus ( Dallas and Houston), and in the West, I. Magnin ( La Jolla, Los Angeles, Beverly Hills, Pasadena, Santa Barbara, Fresno, San Francisco, Oakland, Sacramento and Seattle).
APRONED HOSTESS DRESS