I remember when Westbrook Pegler was a sportswriter and when the Rices and Runyons made a suspenseful yarn out of every sports event. The Police Gazette was practically my primer. And not because of the Mack Sennett bathing beauties either. I was too young for that.
But in recent years I've thought I might have noticed a detectable decline in the dramatic quality of our sports writing. The color, the imaginative writing, and the picturesque nomenclature didn't seem as rich as they used to be.
Then someone got an inspiration—SPORTS ILLUSTRATED. Here I find what I've been missing—stories of all our national and sectional sports events, not only written in the old tradition, but accompanied by pictures wisely chosen and harmoniously laid out.
If a fellow follows sports, he's got to follow SPORTS ILLUSTRATED.