The conversion, as it is today, isn't worth a stubbed toe. It is the supreme example of "the old automatic." If a placement specialist misses two in a row, he might just as well take up marbles.
There is a remedy for this ailment. Come conversion time, if a team decides to kick a placement, continue to give it one point. But let's give them the option of trying a running play or a pass for two points.
Think of the tension. A team just scored a touchdown. They are still one point behind with half a minute left. What will they do—kick for a draw, or go for the bundle and risk losing?