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H. H. S. Phillips Jr.
September 16, 1957
a new setting for sport
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September 16, 1957

Publisher's Report

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Kids couldn't get hits off Bertha Ragan, soft-ball champ, even with Johnny Mize as coach.

Tennis great Frank Parker rallies with Don Budge. Scorekeeper: Jinx Falkenburg.

Steve Klisanin, "Mr. Universe," lifts more than his weight in bodies.

Bonnie Prudden, SPORTS ILLUSTRATED Cover Girl and Physical Fitness Expert, demonstrates the way to keep fit. Bonnie and her staff also conducted a clinic at Wanamaker's.

Football's Otto Graham shows a line-up of eager beavers how to pass and receive.

a new setting for selling

Of all forces in America today, sport seems to sum up best the tempo, spirit and style of contemporary living. And this probably explains why sport fits right in with America's newest way of shopping, the regional shopping center—as this summer's Sports Festivals have dramatically demonstrated it does.

*CROSS COUNTY PARTICIPANTS: Don Budge. Frank Parker. Bertha Ragan. George Mikan, John Mize, Claude Harmon, Jimmy Nichols, Vic Ghezzi, Mercer Beasley. Red Grange. Otto Graham Ralph Branca Bobby Clotworthy, Steve Klisanin. Muzz Patrick, Phil Watson Bobby Knapp, Dick Steadman, Frank Campisi, Lou Kusserow. Fred Perry. Jinx Falkenburg. Willie Mays Jackie Robinson Ann Marston. Walt Moryn. John Fitch. Bud Palmer. Les' Keiter. Willard Marshall. Lou Campi. Charile Silvera. Bonnie Prudden. Paul O'Shea.

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