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COLLEGE '57
September 02, 1957
The special look of college clothes this year is an all-American look. Rarely have students, from Bowdoin to UCLA, dressed so uniformly. For this reason, SPORTS ILLUSTRATED went to the center of America to photograph this year's college fashion preview at the University of Missouri at Columbia. Columbia likes to think of itself as Collegetown, U.S.A., with its three schools: M.U., Stephens and Christian colleges.
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September 02, 1957

College '57

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Argyle sweater ($23, Glen of Michigan) reflects renewed interest in bold plaids this fall. Claire Williams wears one in front of her Pi Beta Phi sorority house.

Loden cloth duffel coats, both water-repellent and warm, are new college classics. Mike Borwick's is of beige loden, plaid-lined, with snapped hood and toggles ($70, Europecraft Imports).

Whipcord suit, worn by Jack Davis, comes in new fabric—50-50 blend of Dacron, cotton; leather-piped ($60, Gordon).

Tweed jacket of Shetland ($60, Grieco) is matched by Matt Flynn with challis tie (Reis), silk pocket square (Liberty of London).

BMOC suits, as worn here at the Kappa Sigma house, have natural cut. Bill Appleton (left) wears new tweed of 40% Orion, 60% wool ($75, Norford Clothes), and Jack Davis a classic tan covert ($65, Worsted-Tex).

Cardigans stage a campus comeback. At the Kappa house Tom Willis wears one with red Shaker collar, metal buttons ($22, Jantzen); Aileen Faurot one of wool and mohair ($18), cord shorts ($7.50, both Koret).

Shetland sweaters, with squared necks, are everybody's favorites. Bill Hazzard and Gayle Cooper wear matching gray ones ($12, Robert Bruce; $13, Olympic Knitwear) over tweed, flap-pocketed slacks (both Corbin).

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