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This gaudy and costly piece of cardboard is one of more than 3,000 already sold. It could be a ticket to the launching of boxing's New Era. It will indeed admit the bearer to witness ("live") the fight duly described on its face but, as far as the launching of the New Era is concerned, we say "could be" advisedly.
Let us, like Al Smith, who once said he would just as soon see boxing abolished, look at the record:
Public, press and federal courts get fed up with boxing's dirty business and the James D. Norris-IBC monopoly is finally broken.
Cus D'Amato, fight manager who had singlehandedly fought the monopoly, finds himself in control of boxing's most valuable property—the world's heavyweight championship, won by his tiger, Floyd Patterson, even before the dissolution of the evil monopoly.
Patterson, who had fought his way up through the 1952 Olympic Games, almost certainly is the most skillful fighter to enter the heavyweight division in many years and may even be great, but because of his inactivity during the D'Amato-IBC vendetta, a tantalizing question persists: Is he really a great champion?
Enter Ingemar Johansson, handsome, dashing Swede, undefeated as a professional. Ingo startled the boxing world with a one-round knockout of undefeated Eddie Machen, the American heavyweight then rated No. 1.
Bill Rosensohn, bright young newcomer, becomes promoter of this international fight and, after shrewdly touring the country to examine possible sites, picks Yankee Stadium, as glamour home for the big fight, sets June 25 as the date.
Patterson goes into training, says "I will retain my championship."
Voil�! or Skoal! Here are all the ingredients for the kind of fight that could launch boxing's New Era.