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"We're using helicopters to film fairways, are including a TV tip of the week and will pay $12,500 for a hole in one." (More than The Other Show, but he didn't say so.)
World Championship Golf has also received backing from the Professional Golf Association in return for its contributing to a yet-to-be-established players' pension fund.
And who should turn out to be the biggest name in the new NBC show? Why Sam Snead, of course, fresh from The Other Show. It seems that most players signed exclusive contracts with one program or the other, but not Sam, who's as canny with the green stuff as on it.
Special to Mississippi
The way the Associated Press slanted the story, the 49-21 licking the New York Giants took from the Philadelphia Eagles early last week was complete and ignominious. But readers of the Clarksdale (Miss.) Press Register (circ. 5,000) got a more warmly tolerant account under the byline of a pretty young woman named Perian Conerly.
"Statistically," she told Mississippi fans, and truly enough, "it was a very close game(!)."
Clarksdale readers take Perian Conerly's word for it. After all, she is the wife of Clarksdale's Charlie Conerly, Giant quarterback. And in Clarksdale, which considers the New York team as its own, Perian is the most-read, most-appreciated sportswriter in the business.
To answer recurring home town questions about the Giants, about Charlie and about the big-city life of a small-town girl, Perian (a southern contraction of Perry from one side of her family, Ann from the other) began her "Backseat Quarterback" column three years ago. With a sprinkling of news and chatter among the statistics and game summaries, she writes one each week of the professional football season, sells it to the Press Register and the Jackson (Miss.) Clarion-Ledger ("I'm mildly syndicated").
Like any good reporter, Perian sticks close to the subject she knows best, tries to work her husband of 10 years into each column. "What a muddy mess," she exclaimed after a Giants-Steelers game last year. "Charlie's uniform got awfully dirty—in the vicinity of the left knee, that is. (The only time he got into the game was to hold for extra points.)" More favorably to Charlie, her second column this year quoted Giant Coach Jim Lee Howell to the effect that New York's 23-21 win over Los Angeles was Conerly's best game since turning pro. Even more favorably, the column for last week omitted reference to a Conerly fumble that set up an Eagle score. "After all, he's my editor and checks over everything before I send it down to Mississippi," says Perian in magnolia-soft accents. "Why look for trouble?"
As editors go, Quarterback Conerly is not the worst. He sometimes massages Columnist Conerly's neck and shoulders while she hunches over her typewriter. He does not, however, have much to offer in the way of ideas. "What he won't tell me about himself, which is plenty," says Perian, "I have to find out by watching him play, digging and talking to the other players." To tap her sources, Perian, a member of the Football Writers Association of America, roams through New York's Concourse Plaza Hotel, where 15 Giant families live, gets some of her best material from Kyle Rote and Don Heinrich. "I also depend a lot on the wives," says Perian. "That's where you really get the inside poop."