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ESPN'S BASEBALL RATINGS BLUES
John Steinbreder
August 20, 1990
The cable network's diamond draws have been a downer
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August 20, 1990

Espn's Baseball Ratings Blues

The cable network's diamond draws have been a downer

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Werner is aware that he will have to manage the transition to higher-stakes sports coverage with care. "We can handle a couple of loss leaders," he says. "On their own, they won't make ESPN unprofitable. But I doubt we can afford to take on any others."

[This article contains a table. Please see hardcopy of magazine or PDF.]

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